Product launch playbooks

Start with the product you are launching.

Channel fit changes with the audience, product stage and amount of preparation you can sustain. Use these focused playbooks to build a smaller, more useful route.

01

SaaS

Best places to launch a SaaS product

Compare practical launch platforms, founder communities and software directories for a SaaS product at beta, launch day and established stages.

02

AI tools

Where to launch an AI tool

Find launch sites and product directories for AI tools, with a practical sequence for proving the use case, collecting feedback and building evergreen discovery.

04

Mobile apps

Where to launch a mobile app

Plan a mobile app launch across discovery platforms, startup directories and comparison sites without depending only on paid acquisition.

05

Browser extensions

How to launch a browser extension

Use official marketplaces, product launch sites and comparison directories to introduce a browser extension and build credible discovery.

06

Open source

Where to launch an open-source project

Compare technical communities, developer launch platforms and curated lists for launching an open-source library, application or API project.