Launch strategy
Where to launch a SaaS product without buying ads
A practical launch sequence for SaaS founders who want feedback, relevant attention and lasting discovery instead of one noisy launch day.
Read guide →Independent launch playbooks
Earn attention before you scale promotion.
Short, practical guides for choosing channels, preparing listings and building a launch sequence you can maintain.
Channel guide
Product Hunt alternatives for indie makers
Smaller launch platforms, founder communities and software directories can complement a major launch when they match your product and stage.
Read guide →Checklist
The product directory submission checklist
Use this checklist before submitting a SaaS, AI tool, app or indie product to a launch platform or software directory.
Read guide →AI launch guide
How to launch an AI tool without relying on hype
A practical launch plan for AI products that focuses on a clear use case, credible proof, transparent limitations and channel fit.
Read guide →Developer launch guide
How to launch a developer tool
Prepare documentation, examples and a channel sequence for launching an API, library, open-source project or developer SaaS.
Read guide →Mobile checklist
Mobile app launch checklist for indie makers
Check the store listing, onboarding, support and external launch channels before sending a new audience to a mobile app.
Read guide →Extension checklist
Browser extension launch checklist
Prepare permissions, privacy explanations, marketplace assets and external launch channels for a browser extension.
Read guide →Budget guide
Free vs paid product launch sites: what is worth paying for?
Evaluate free submissions, paid reviews and promoted placements by audience fit, editorial value and measurable product outcomes.
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